My Background
Revenue-growth driven CMO with 15+ years in leadership roles in B2B tech companies. GTM experience from PLG and SMB to Land and Expand to multi-million-enterprise account engagement strategy. Pioneer in the Human2Human concept to channel empathy and create engaging storytelling to match customer needs via digital, social, and in person channels. Data-driven decision-making approach build a predictable marketing engine that optimizes funnel conversion from pipeline to revenue.
Work Experience
Nov 2021 - 2023
People.ai
Chief Marketing Officer
SaaS B2B leader in Enterprise Revenue Intelligence, leveraging AI to optimize sales engagement resulting in increased predictable revenue (series D).
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Customer-facing CMO recognized for transforming the organization into a customer-centric brand through humanization, message repositioning, and product rationalization.
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Increased brand’s Share of Voice from 20% to 44% in 10 months overtaking competitors by architecting a clear positioning and messaging (“Enterprise Revenue Intelligence Leader” and “Revenue Command Center) and aligning to current news.​
Orchestrated “Forecasting” campaign centered on social media (10x engagement) and transformed product roll out campaign into a Netflix-like snackable experience: “Summer Visibility Product Rollout” campaign (20x ROI pipeline).
2015-2021
PTC
Public global SaaS B2B company driving Digital Transformation through technologies including PLM, IoT and AR with $1.5B in revenue.
SVP Marketing
VP Marketing
Sr. Director Marketing
Director Marketing
Rapidly advanced from Director Digital Marketing Operations to Senior Vice President by implementing a modern marketing vision: IoT/AR grew from $0 to $200m ARR; PLM/CAD from $425m to $1bn ARR. Double digit annual organic growth.
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Delivered a 200% increase in marketing sourced pipeline by increasing opportunities volume by 160% through implementing an intent-driven account alignment, predictive AI & corresponding ABM strategy for 1:1, 1:few and 1:many segmentation.
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Realized a 300% increase in engagement by aligning Product Marketing to transform web messaging using a customer-centric, value-driven methodology. Increased PPC/SEO revenue contribution by 47% while reducing expenses by 12%.
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Led cross-functional deployment of digital messaging for pain points creative development to increase digital performance from 5% to 9.5% conversion and 8x quality lead flow to sales.
Mathworks
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American Financial Systems
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Servcorp
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Goldman Sachs
Marketing Programs Process Improvement (Boston, US)
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Director International Operations and Marketing (Boston, US)
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Manager Business Unit (Tokyo, Japan)
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Investment Banking (Tokyo, Japan)
Other previous roles:
Education
Women's Leadership Forum
Harvard University
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MBA
Babson College
Boston, US
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BA International Economics
Jochi Daigaku
Tokyo, Japan
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K-12
Liceo Mexicano Japones
Mexico City, Mexico
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