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Mariana Cogan 

Commerce Digital Transformation

Don't be left behind:

Because even B2B is now H2H

Enterprise sales are Human to Human



Award-winning marketing executive who doesn’t just talk about digital transformation, she lives and breathes it. She brings together experience in marketing technologies, business development, and agile execution to accelerate revenue growth.


Under her leadership, PTC’s digital marketing organization doubled its contribution to the business – she was named “Forrester Program of the Year” for her work in leveraging AI to shake digital marketing and sales to deliver $20 million in just 4 months.

Mariana was born in Mexico and worked in Japan where she also went to college to study economics. She has over 15 years of experience in companies like Silicon Valley-based, publicly traded PTC, privately-owned MathWorks, American Financial Systems, and Goldman Sachs.

Her experience and vision contribute to a more well-rounded perspective in corporate innovation and governance.  She regularly contributes to business publications and speaks at industry podcasts and events, including, most recently participating in Harvard University’s Women’s Leadership Forum.

Working With the Best Clients and Partners


3 Principles of strategy

Humanization of the brand: forget about B2B is H2H

  • From product centric to value ​

  • Snackable and digital-first ​

  • From "what" to "why" 

Build an ecosystem: partners, analysts, advocates and employees

  • Thought leadership

  • Aspirational community

  • Employee engagement​

Leverage MarTech for personalized experience​

  • Segmented targeting

  • Programmatic improvement

  • Systems - including AI

Industry Awards

" Marketing ROI: Program of the Year "

Data-driven sustainable growth

15+ Years of Experience

Share of Voice 2X in 10 months

Net new revenue $20million in 4 months

Product releases 10x ROI

Increased industry conversion 133%

Increased mkting opportunities 300%


While I primarily do public speaking engagement about marketing in B2B technology companies, these are otjher passions:

Stock Market

Marketing Digital Transformation


Digital Experience

Mentorship and Sponsorship

Diversity, Equity and Inclusion

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